There are hundreds of free SEO tools out there, so we wanted to test and focus on the websites that we find most useful and links to add to your SEO toolbox for your clients or for your companies SEO strategy! Let’s get started


This is a great tool, Google Keyword Planner allows you an insight into how often certain words are searched and how those searches have changed over time. This can help you narrow your keyword list down to the ones you really want. You can also search for words or phrases related to your products or services. The keyword research tool will help you find the keywords that are most relevant for your business. Once you’ve found the keywords you like, you can add them to your advertising plan. Save your plan for future reference or share with your team. A great one to have in your toolbox!


Ahrefs is a great free tool for you to use, it is great to check your backlinks and see in depth data on the links and referring domains. You can see a complete breakdown of all outbound links such as:

  • Domain Rating (DR)
  • Ahrefs Rank (AR)
  • Total followed referring domains
  • Total followed linked domains
  • Estimated organic traffic
  • Number of links from the target (total & followed)


An awesome free tool to give you an in depth view on your SEO. Moz also gives detailed information on Domain Authority. The domain authority of a website describes its relevance for a specific industry. This relevance has a direct impact on ranking by search engines, trying to assess domain authority through automated analytic algorithms! Check Moz out for yourself here.


This website is not just good for SEO but any content your writing. It is ideal for creating new social media posts, podcast topics or blog articles. Simply head to Answer the Public type in a keyword and then it will bring up below you can see an example when we type in Website Design. As you can see it brings up loads of ideas for you to start creating content and what people are actively searching for!


A tool we have been using for years, Alexa gives us the opportunity to view free statistics for any website that gets good traffic. If the website gets 10 views a month you won’t get much valuable info from here but 500 a month, you will start to get good data from here.  If you want to see what your competitors keywords they are high ranking for, use this tool. This site also shows your bounce rate, the lower the better the higher… not so good!


Another free tool but it will only allow you to show one domain per 24 hours! SEO Site Checkup will give you a percentage on how well your SEO is for your website and some tips of what you can do to improve your rankings. It gives you a good audit and what needs to be changed and revised!


A new one we have been using here at Nautilus Marketing but definitely one we will be using more often. This tool is great to show your competition and compare your stats to each other which will give you a good insight into what you are doing right and wrongly in terms of SEO. Can I rank has a great interface and is a nerds dream in terms of statistics! You can also view how many people are sharing your website on social media. The opportunity tab gives great information and tips from your website giving you a time frame of how long the changes will take – giving you real information that is personalised to your site!


We all know Neil Patel is the KING of SEO and this website is a gold mine! This is another free tool for you to utilise and add to the box. Ubersuggest gives you all the usual data you would normally get from the SEO websites BUT it showcases your top-ranking pages. *Secret tip* you can reverse engineer exactly what your competitors are doing from this tool and see how many visitors they are getting, you can then use this data to put together your SEO Strategy!


Search Engine Ranking Page (SERP)  the reason you would use this tool is to see where you are ranking on Google for any specific keywords anywhere in the world! For example if we wanted to see where we are ranking for Website Design in Canada, we can use this tool to see where we are ranking without having to call people in that country to check for us. Clever! Check out Mobile Moxie.


Last but not least, a plugin, YOAST! There is a free and paid version, free is perfectly fine. It will show you how many characters are too much or too little when putting together your title tag, title description or title text. As you are doing this it will also mockup what it will look like on Google, which is fun… well for us nerds it is!

Top tip: if your website is built on Magento, here is a great Magento SEO guide for some top tips!

We hope you have found this useful if you would like to find out more about your websites SEO get in touch with us! Our nauti nerds would love to help you with your SEO needs.

At this point, you’ve heard so many creators and marketing companies talk about SEO.

SEO this, SEO that.

It’s true, SEO is crucial to your business’ chances of success online. And no, it isn’t easy. But it’s not complicated either.

Managing costs in a startup is something we’re particularly conscious of, we understand you may be dubious to invest in SEO software/professionals.

In which case, check out the best free SEO tools available so that you’re giving your SEO at least a semi-fighting chance.

(But really, you aren’t, and you need an SEO professional)


Google Keyword Planner offers insights into how often particular keywords are searched for. It also tells you how those searches have changed over time; allowing you to interpret trends and activity level; it is truly one of most comprehensive free SEO tools out there.

You can also search for words or phrases related to your products or services, giving you even more keyword options to search for.

Once you’ve found the keywords you like, you can add them straight into your advertising plan. You can save advertising plans and share them with your team, all from the Google Ads platform – allowing for an easy workflow.

You’re definitely missing out by not having the Google Keyword Planner in your toolbox.

2. SEMRush

While SEMRush is predominately a paid SEO tool, there is a free trial you can use to get as much information as you can before it’s over. Just remember to cancel the direct debit so you’re not automatically billed.

SEMRush has an on-page SEO tool that checks how well your webpages and posts are following SEO guidelines. It’ll also tell you contents that are resonating with the audience for your industry, track brand mentions, and more.

If that’s enough, it has a Market Research tab that you can use to analyze traffic to your competitors, discover keyword and backlink gaps, and unveil competitor promotion strategies.

It has pretty much everything you may need SEO-wise, basically, and its free trial gives you enough to get started provided you only need to check data out for one project. It is one of the best tools for making sure you’re doing local SEO properly. Local SEO is going to become more important in 2023 and beyond, making SEMRush even more relevant!

3. Moz

Moz is an awesome free SEO tool that can help give you an in-depth view on your SEO. While they do have a paid tool which has much more features and value, you can get by on the free services for a while.

They offer a Keyword Explorer, a domain authority checker, competition checker, backlink tool, loads of stuff.

It’s affordable pricing makes it a worthy addition to your toolkit, so if you often wonder how much does SEO cost you may be pleasantly surprised by Moz’s affordable pricing model..

Moz has a very simple UI which is helpful if you’re inexperienced with SEO and trying to learn it as you go along. The more used-to the platform you become, the more you’ll be able to do with it.

4. Answer the Public

Answer the Public is a great free SEO tool for both SEO and improving your writing! You can use it to create new social media posts, podcast topics, or blog articles.

By typing in 1-2 keywords, Answer the Public will bring up a ton of different questions that users are searching in Google related to them.

Answer the Public also displays lists of keyphrases with different prepositions for even more content ideas.

Worth mentioning that you can also filter searches by region and language, offering even more data.

Answer the Public is in equal measures a fantastic SEO and content creation tool.

5. Google Search Console

Google Search Console (GSC) is a completely free SEO tool, easy to set up, and is one of the most crucial SEO tools you need, regardless of experience level.

GSC gives you information on how Google is crawling and ranking your site, and one of the only places online you can find reliable keyword data.

You can also use it to monitor and resolve server or site load issues, helping you ensure your website maintains functionality and doesn’t lose customers through downtime.

6. Yoast

There is both a free and paid version of Yoast, but the free version is packed with information you can use on your website. Yoast is used as a plugin on your WordPress website, and will tell you how well a page or post on your site is following SEO principles.

It tells you exactly what needs to be changed to improve, making it actionable and easy to use. By having it right there to check, it also innately improves your content writing abilities to make sure you’re following SEO principles right from the off.

It is an absolutely brilliant free SEO tool and you’d be at a disadvantage by not trying it out.

7. SEO Site Checkup

If you want a quick idea of how your website or how a competitor’s website is doing in terms of their SEO health, you can use SEO Site Checkup! It is one of the top free SEO tools out there.

Every 24 hours you can search for 1 domain, so even though it’s a bit inconvenient and slow you won’t have to pay a penny to do the research you need.

SEO Site Checkup will give your searched website a score out of 100 and then a list of suggested revisions so that you have actionable insights to work with.

8. Can I Rank?

Can I Rank? is the first SEO tool out there that utilizes AI to give you actionable recommendations for improving your SEO as well as providing the data.

It is a nerd’s dream of actionable statistics! And is one of the top free SEO tools you can find.

With a simple user interface that helps you navigate a lot of different areas.

You can use it to view how many people are sharing your website on social media, gain information and tips from your website as well as a time frame on how long suggested changes will take.

It’ll even give you your competitors’ stats in a way that compares them, offering additional insights on what you’re doing right and wrong on SEO and what you can change to improve.

9. UberSuggest

This website is a gold mine and absolutely worth adding to your SEO toolbox.

By searching up a keyword, UberSuggest will display your Search Volume, SEO Difficulty, Paid Difficulty, and Cost Per Click.

It will also give you a list of Keyword Ideas and a list of Content Ideas. If you need to create content for your business, this is an invaluable tool as it helps you to come up with new content ideas.

10. MobileMoxie

Search Engine Ranking Page (SERP)  the reason you would use this tool is to see where you are ranking on Google for any specific keywords anywhere in the world! For example if we wanted to see where we are ranking for Website Design in Canada, we can use this tool to see where we are ranking without having to call people in that country to check for us. Clever! Check out Mobile Moxie.

You can use Mobile Moxie’s free tools to get some help with your SEO, but they also have some paid tools you can use for even more advanced SEO data.

Cover the Basics of Your SEO With These Tools

It’s always advisable to get an SEO professional in, but if your business is not in the position to do that – you need to make sure you’re covering at least the basics of SEO.

These SEO tools are the best free options out there for you to do so, and are all relatively easy to learn. You can use courses, YouTube videos, and blogs to learn the specific tool you choose to go with.

Alternatively, you can book a discovery call with us to see how we can help with your SEO.