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The Art of Content Optimisation: Tools, Strategies, and Best Practices

In today’s digital era, where content reigns king, the art of content optimisation has become an essential skill for anyone wanting to thrive online. Whether you’re a blogger, a content marketer, or a business owner, understanding how to optimise your content can significantly impact your visibility, engagement, and ultimately, your success. While optimising content for search engines is essential, it’s equally crucial to remember that your content is ultimately created for human readers. Effective copywriting is at the heart of content optimisation, as it ensures that your content not only ranks well but also resonates with and engages your target audience. In this blog post, we’ll explore the tools, strategies, and best practices of content optimisation, emphasising its importance in today’s competitive landscape. And explore how to strike the right balance between SEO and human-centric content creation.

Content Optimisation: What is it?

Content optimisation is the process of fine-tuning your online content to make it more appealing, valuable, and accessible to both search engines and human readers. The ultimate goal is to improve your content’s visibility in search engine results pages (SERPs), attract more organic traffic, and engage your audience effectively.

Content Optimisation Tools

For effective content optimisation, you’ll need the right set of tools. Here are some essential ones:

  1. Keyword Research Tools : Tools like SEMrush help you identify relevant keywords that your target audience is searching for.
  2. Content Analysis Tools : Tools such as Yoast SEO provide insights and recommendations to improve the quality of your content.
  3. On-Page SEO Tools : These tools help optimise meta titles, descriptions, and headers. The Yoast SEO plugin for WordPress is a popular choice.
  4. Content Management Systems (CMS) : Platforms like WordPress offer built-in SEO features and plugins to streamline content optimisation.
  5. Analytics Tools : Google Analytics is invaluable for tracking the performance of your optimised content.

Content Optimisation Strategies

Now, let’s delve into some content optimisation strategies that can elevate your online presence:

  1. In-Depth Keyword Research

    Before creating any content, conduct thorough keyword research. Identify primary and secondary keywords related to your topic. Use tools like SEMrush to find relevant keywords with a high search volume and low competition.

  2. High-Quality Content Creation

    Create content that is informative, engaging, and valuable to your audience. Ensure it’s well-structured with clear headings, subheadings, and bullet points. Long-form content often performs well in search engines.

  3. Optimise for On-Page SEO

    Optimise your content for on-page SEO by incorporating your target keywords naturally into the content, meta titles, meta descriptions, and image alt text. Use header tags (H1, H2, H3) to organise your content.

  4. Mobile Optimisation

    It’s crucial to ensure your content is mobile-friendly. Use responsive design and test your content on various devices to guarantee a seamless user experience.

  5. Improve Page Speed

    Page speed is a ranking factor for search engines. Use tools like Google PageSpeed Insights to identify and fix issues that may slow down your website.

  6. Internal Linking

    Link to other relevant pages on your website to improve navigation and keep users engaged. This also helps search engines discover and index your content.

  7. User Experience (UX)

    Provide an excellent user experience by having a clean, user-friendly website design. Ensure that your content is easy to read and visually appealing.

Content Optimisation Tips

  • Use descriptive and compelling meta titles and descriptions to entice users to click on your content in search results.
  • Incorporate multimedia elements like images, videos, and infographics to enhance the visual appeal of your content.
  • Regularly update and refresh old content to keep it relevant and maintain its search engine rankings.
  • Encourage user engagement by responding to comments and questions on your content.
  • Monitor your content’s performance using analytics tools and make adjustments as needed.

Striking the balance with human-centric content

It’s essential to strike the right balance between SEO and human-centric content creation.
Because ultimately your content is going to be seen by humans.
Here are some tips for ensuring your content is human-centric at heart:

  • Compelling Headlines and Openings

    Your content’s first impression is crucial. Craft headlines and openings that intrigue, inform, and evoke emotions. Use persuasive language to promise value and address your audience’s needs.

  • Audience Understanding

    Effective copywriting starts with a deep understanding of your audience. Tailor your content to their interests, speak their language, and demonstrate empathy for their challenges.

  • Compelling Storytelling

    Incorporate storytelling into your content. Stories engage readers on a personal level, keeping them interested from start to finish.

  • Conversational Tone

    Write in a conversational, approachable tone. Avoid jargon and technical language unless your audience consists of experts. Imagine you’re having a one-on-one conversation with your reader.

  • Clarity and Conciseness

    Deliver valuable information clearly and concisely. Break down complex ideas, use short sentences and paragraphs, and eliminate unnecessary words to ensure readers grasp your content easily.

  • Engagement

    Content creation doesn’t end at publishing. Engage with your audience through comments, social media, and email. Respond thoughtfully to questions and feedback to build a sense of community.

  • Calls to Action (CTAs)

    Guide your readers on the next steps. Include clear and persuasive CTAs throughout your content, making it easy for your audience to take desired actions.

  • Testing and Iteration

    Content optimisation through copywriting is an ongoing process. Experiment with different approaches, headlines, and styles. Use A/B testing to identify what resonates best with your audience and adjust your content accordingly.

In conclusion, content optimisation isn’t just about algorithms and rankings; it’s about connecting with your audience on a human level. Effective copywriting, combined with SEO best practices, allows you to strike that perfect balance, ensuring your content not only ranks high but also engages, informs, and delights your readers. By putting your audience at the centre of your content creation process, you can create content that not only performs well but also leaves a lasting impact.

Whilst this post touched on Copywriting, Copywriting is an art in itself so would be worthy of its own post to delve into more detail. And even then, a post would only scratch the surface.

If you would like an expert’s help with your Copywriting needs, reach out to our Nerds for help.

Understanding the Cost of Hiring a Videographer in the UK

Video marketing has become a crucial component of any business’s marketing strategy. From product demonstrations to conference coverage, businesses need high-quality videos to effectively showcase their products and services. This has resulted in an increase in demand for videographers. However, one major concern many business owners have is the cost of hiring a videographer. In this blog post, we will shed some light on the videographer cost in UK and explore how much does a videographer cost.

What is the cost of hiring a videographer in the UK?

The cost of hiring a videographer in the UK varies based on factors such as the videographer’s experience, the location, and the equipment used. Generally, the cost of hiring a videographer in the UK ranges from £500 – £5,000. However, this could be higher or lower depending on the project’s requirements. For example, a simple interview-style video may cost less than a high-budget commercial.

Content Optimisation Tools

For effective content optimisation, you’ll need the right set of tools. Here are some essential ones:

  1. Keyword Research Tools : Tools like SEMrush help you identify relevant keywords that your target audience is searching for.
  2. Content Analysis Tools : Tools such as Yoast SEO provide insights and recommendations to improve the quality of your content.
  3. On-Page SEO Tools : These tools help optimise meta titles, descriptions, and headers. The Yoast SEO plugin for WordPress is a popular choice.
  4. Content Management Systems (CMS) : Platforms like WordPress offer built-in SEO features and plugins to streamline content optimisation.
  5. Analytics Tools : Google Analytics is invaluable for tracking the performance of your optimised content.

Factors that affect the price of a videographer:

The videographer’s experience is a significant factor that influences the cost of hiring a videographer in the UK. A professional videographer with several years of experience is likely to charge more than a freelance videographer with less experience. This is because the professional videographer has honed their skills over the years. They know what equipment to use and how to set up for the best visuals and audio quality. A professional videographer also knows how to bring your vision to life in a way that aligns with your brand.

The location of the shoot is also critical in determining the cost of hiring a videographer. A videographer based in London is likely to charge more than one based outside London or in a city. This is because London is the hub of many businesses, and the cost of living is generally higher compared to other parts of the UK. Transport, accommodation, and expenses for the videographer and their equipment are also costs to consider when shooting videos in different locations.

The equipment used by the videographer can also affect the cost of the project. High-quality video equipment can be expensive to purchase and maintain. Therefore, a videographer with top-of-the-range equipment will most likely charge more than one with average equipment. Additionally, editing software and other post-production tools can also play a role in increasing the cost of the project.

Tips to find the right videographer that fits your budget:

  1. Research and compare prices:

    The most important step is research and comparing prices of various videographers. Start by requesting quotes and learn more about the service they offer.

  2. Choose your priorities:

    If having a well-edited and high-quality video is important for you, it’s worth investing more in a highly skilled and experienced videographer.

  3. Be flexible:

    Certain days and times of the week, such as weekdays, may be cheaper than weekends or evening events.

  4. Ask for multiple packages:

    Many videographers offer different packages with a variety of services. Don’t be afraid to ask.

  5. Book early:

    The earlier you book the videographer, the better your chances of getting a good deal.

Finally, payment structure greatly affects how much a videographer will charge for a project. Some freelance videographers charge per hour, while agencies may charge per project. Although hourly rates can appear cheaper, they can add up quickly if the project takes more time than initially projected. On the other hand, a per-project payment structure ensures known costs in advance, which is often more convenient for clients.

Hiring a videographer in the UK can be expensive, but it’s worth the investment to showcase your brand effectively. Understanding the videographer cost in UK is important to avoid hidden costs and overspending. Consider several factors, including the videographer’s experience, the location, the equipment used, and the payment structure when obtaining a quote from a videographer. Inquire about the videographer’s portfolio and ask for feedback from other clients to ensure you get the best value for your money. Remember, the cost of hiring a videographer may vary greatly, but ultimately, it depends on the scope of the project and the quality of the output you desire.

Planning an event or need your next social media campaign shoot? Get in touch with our team of Nerds who would love to help you with your content creation needs.

How to Choose the Right Web Design Agency in 2024

Having a professional-looking website is no longer a luxury but a crucial necessity.

Imagine you are meeting your partner’s parents for the very first time.

It’s important to make a great first impression, right?

Think of your website in the same way.

Your website may be the first point of interaction a customer has with your business.

It’s crucial your website makes a great first impression.

What does your existing website say about your business?

Is it making the right impression?

Or is it overdue a fresh new look?

In today’s blog post, we will be answering your most pressing question: How to Choose a Web Design Agency in 2024.

First things first…

Begin by addressing the needs of your business

Choosing the perfect web design agency for your business is more personal than it is a popularity contest over who has won the hottest new award.

But if you must know we’ve won these awards:

  • Corporate Livewire Global Awards 2022/2023
  • Corporate Livewire, Innovation & Excellence Awards 2022
  • IT Awards 2022
  • 2021 UK Enterprise Awards
  • M&A Today Global Awards 2022

Before you start scouring the web to find the perfect agency, here are some things to consider:

  • Your specific website requirements
  • The preferences of your target customers
  • The scope of your budget and project timeline

Not all websites are created the same. For example, if you are planning on selling a product you need an e-commerce site.

But if you’re a service provider who wants to include a blog on your website, WordPress is best.

Make sure the web design agency you choose can design the type of website you need.

A good web design agency will take the time to listen to you describe your customers, so your new website speaks directly to them.

It’s also important to consider your budget and when you need the website completed.

By having a good understanding of your business needs, you’ll be better equipped to choose a web design agency that effectively brings your vision to life, within your budget and deadline.

But please don’t sweat this step! A good web design agency will be available to advise you on what you need.

Now it’s time to research some web design agencies to contact

Now that you’ve completed the first step and have a better idea of the requirements for your website it’s time to check out websites of different web design agencies.

You may have already started researching web design agencies, and that’s how you’ve landed on this web page.

Welcome!

As you land on each website, ask yourself:

Do you get a good vibe when you look at their website?

Or is it old and outdated?

What is the user experience like? Can you easily navigate through their website?

Can you see testimonials and a portfolio of work?

(Hint: we’ve included some of ours in this blog post!)

If you answered NO to any of the above questions, chances are the web design agency isn’t the agency for you.

Now that you have gone through the research phase, the next stage is to vet the agencies.

You can do this by speaking directly to the agencies and asking them questions.

How to decide – directly contact the web design agency

Perhaps you are weighing up a few different web design agencies as you decide which one to pick.

Or perhaps you are already here because you want to work with Nautilus Marketing, you just need that nudge of assurance.

Whatever stage you are at in your decision-making, we recommend booking a FREE discovery call so you can get your questions answered.

A good web design agency, take ours, for example, will take the time to understand your business and its needs to deliver the best possible result.

We will walk you through the timeline of building your custom-made website.

Ask you some questions, and we imagine, you’ll have questions you’ll want answered too. So, we’ll take the time needed to ensure those questions are answered. No stone left unturned.

Once you’ve spoken directly to the agencies, hopefully, we’ll be one of them, it’s time to make your choice.

Now please let us address something that cannot be ignored.

Everything happens for a reason!

Of all the thousands of websites that you could have landed on, you landed on ours.

We like to believe this happened for a reason: so, we can magic happen!

And achieve fantastic results for your business with a fully optimised website.

Would you like that?

Why our clients choose Nautilus Marketing for Web Design

Many clients choose to work with us, and this is often due to:

  • Price: we are competitive
  • Timeline: we offer quick turnaround times
  • Full-Service Digital Marketing: as well as ongoing website maintenance, we offer additional digital marketing services to capture your target market.
  • Non-Corporate: our nerdy approach – did we mention we’re Nerds!?
  • No lock-in contracts
  • Friendly people: that will be open and honest.

But don’t just take our word for it!

After all, the proof is in the pudding.

Here are some lovely words our clients had to say about us:

Client Testimonials


“Couldn’t recommend this team enough! They are so quick to help, and always friendly service. They feel like part of our team! 🙂 Never have to chase them for anything, and so quick at actioning anything we send them for the website, content, updates etc.”

– Amy, Croes Howell

https://croeshowell.com/

“We couldn’t be more thrilled with Tom and the gang from Nautilus. We have chosen them to build a new website for us, and the whole experience has been second to none. Tom and his team are super friendly, accommodating, and go above and beyond to ensure the client is completely happy! If anyone is looking to have a new website, marketing support, new business logos, or anything techy, these are the guys for you! I’d give 10 stars if I could!”

Babs, Nue Clinic

https://www.nueclinic.co.uk/

Conclusion

Now you should have a better idea of how to choose the right web design agency for you.

Take your first step today by booking your FREE discovery call.

Let’s see if we’re a good fit.

Book my FREE discovery call.

7 Effective Strategies for Boosting Your Online Presence

The vast sea of the internet is home to approximately 5.16 billion users worldwide. And while this may present a huge market for businesses, it also presents a visibility challenge, especially for those starting out.

Brands that fail to capitalize on developing their online presence end up missing huge opportunities that dent their overall ambitions and success.

Offering solid, high-quality products is not enough these days. Having a credible online presence is what gets you over the line. It brings the desired visibility to your products.

But how do you improve your online presence, especially when considering the competitive nature of this domain?

In this article, we’ll look at some of the best and most effective strategies for boosting your online presence.

But first, what does your online presence mean?

What is My Online Presence?

Your online presence simply refers to the way you or your brand present yourself on various platforms across the internet. These platforms include anything from websites to social media platforms or online directories.

There are many benefits of online presence for businesses. For instance, having a strong online presence will help you build your reputation, increase product visibility and reach a larger audience.

Here are some of the most effective strategies you should consider to build your online presence.

Optimise Your Website For Search Engines

You might have heard this repeatedly, but optimising your website for search engines is one of the best strategies for boosting your online presence.

Search engine optimisation involves a variety of techniques that websites use to make them rank higher on search engines.

These techniques include using special keywords strategically, changing the website structure, and improving the content.

According to a survey, SEO can reduce the cost of customer acquisition by 87.41% compared to digital marketing. SEO is a big factor that can help you boost your online presence.

Fortunately, there are world-class SEO service providers that will help you improve your site’s traffic.

Obviously, this point applies to those with a website. If you don’t have a website, you should make it a top priority to get one, as it can greatly improve your online presence.

Other than showcasing your products and services, a website also helps customers get a better sense of your personality through testimonials. Besides, how else will you appear when someone searches for your business’ name online?

Regularly Update Your Website With Fresh and Relevant Content

Updating your website frequently is a great way to enhance your online presence. As mentioned above, this fits perfectly as an SEO technique. But most importantly, it also helps provide value to your visitors.

Customers like to share their experiences with other people. And updating your website with fresh content  improves the visitor experience meaning that they are more likely to share that content and return to your website.

Remember, about 88% of online customers are less likely to return to a website after having a bad experience. So having fresh and updated content slightly enhances the customer experience.

After all, no one wants to come back to a site that’s stuck in the past. But remember, it’s not just about putting out new content – it has to be relevant, engaging, and resonates with your audience.

Although you might have research techniques to come up with relevant content, consider using a VPN to help you access geo-restricted content. A VPN helps you bypass restrictions on content that would have otherwise been unavailable on platforms such as YouTube.

This can be particularly useful for businesses needing international news, market research, or other online resources.

Consider Social Media Marketing

Not everyone believes in the social media hype, especially the socially aware Gen Z. But having a solid social media presence allows even the smallest of businesses to interact with the world.

Besides, many people in your target market are using social media to research their next purchase. Fortunately, you don’t have to create profiles for all social media platforms — just those with which your audiences engage most.

Collaborate With Brand Ambassadors and Influencers

Have you ever heard of influencer marketing? This concept involves partnering with people who have a large following on social media platforms like Instagram and YouTube.

These people use celebrity status to ‘influence’ their following on certain matters, including lifestyle, sports, and fashion. Influencers have built up a loyal following of fans and followers who respect their opinions and trust their recommendations.

Using such influential people can prove profitable for your online presence as they allow you to gain many potential customers in a reasonably short period.

And not only that, but influencer marketing can help you gain trust and credibility with audiences.

Build a Positive Reputation (Even With Negative Reviews)

A positive reputation is almost always related to a solid online presence. Testimonials published on a website can be a great place to start. However, brands tend to shy away from including negative reviews as part of their testimonials.

It’s possible to turn negative reviews into assets that help build a positive review. Respond to the negative reviews in a professional and timely manner. Show empathy and understanding for the customer’s situation. Make follow-ups with the customer and show that you care.

Document all these experiences and include them in your testimonials. Remember, negative reviews can happen to any business, but how you respond to them can make all the difference.

Leverage the Power of Email Marketing

Some people would like to believe that the good old-fashioned email has been out fashioned by new channels, but that couldn’t be further from the truth.

HubSpot statistics estimate that there are about 4 billion daily email users. That’s almost 50% of the population checking their emails daily.

This presents the ideal opportunity to develop your online presence further. And don’t just look at the sheer volume of the target audience. The return on investment (ROI) is undoubtedly eye-catching. Every pound spent on email marketing campaigns yields back an impressive £28.

Consider Paid-Per-Click Marketing

Paid-per-click marketing, also known as PPC, is a type of marketing that requires you to pay advertisers each time a user clicks on their ads.

If you’re unfamiliar with paid-per-click marketing, think of it as a way to drive traffic to your website or landing page by placing ads on search engine results pages (SERPs), social media platforms, and other websites.

Why is PPC effective for boosting your online presence? It allows you to target specific audiences with laser-like precision. You can choose the keywords, demographics, and even the location of the people who see your ads.

Many marketers today use this strategy to create awareness and boost their online presence.

Final Words

Having an online presence is key to growing your brand’s awareness and actualising more traffic. Some strategies to boost your online presence include working with influencers, optimising your website for search engines, leveraging e-mail marketing, and using social media marketing tools.

All in all, you’ll have to identify areas of weakness on your business’ marketing side before committing to a specific strategy. Nonetheless, we recommend trying any of these techniques to boost your online presence.

3 Tips to Reduce Mistakes in Businesses

Many business owners would agree that making mistakes at any stage of business development is inevitable. As with most things, the best course of action is to reflect upon them and devise a solution.

It is easier said than done, but there are specific tips and tricks you can take right now to prepare. Remember that everyone makes mistakes, but if you know how to turn them into successes, you will prosper in the long run.

1. Data-driven Decisions

You should ground your business decisions on factual and verifiable data. Of course, sometimes it is unavailable, and you have to rely on your intuition, but try to make it as rare as possible. Moreso, mark such occasions as higher-risk investments and pay close attention to results.

You can avoid such situations by utilizing the resources the Internet provides. It’s an endless repository of valuable data, but you must know how to get it. For example, data scraping efficiently gets data on global prices, user reviews, and competition. But if you go scraping any website without adhering to its data-sharing rules, you will attract negative attention.

Another way is to use APIs. They allow two consenting parties to share data on agreed terms. For example, if you run a website and want to display currency rates in real-time, you can ask for an API from businesses that monitor such data. It will fill your website with useful information and drive more organic traffic to it.

Lastly, data-driven decisions often require collaboration among teams. The marketing department can track metrics like CTR and revenue; meanwhile, the SEO team can analyze what ads perform better on selected keywords; finances will tell you what you can expect in returns and how resistant your strategy is to market volatility.

To summarize, companies implementing data-driven decision-making perform much better than their counterparts.

2. Organic Marketing

Ads and PPC campaigns are effective, but they have limits. You may spend extra on ads to receive little-to-none online attention wondering where it went wrong. In reality, ads are everywhere, and paying for some time on Reddit does not necessarily translate into sales. It’s especially important to implement quality control procedures to ensure you don’t waste money on channels that are not converting.

Organic traffic can become a stable source of income when done right. Firstly, you must know your audiences and their desires. If you tap into actual needs, people will come to your site out of shared necessity. You also have to illustrate your service advantages clearly to outrank the competition.

SEO and social media marketing are two excellent ways to secure organic growth. The former will ensure your website ranks well on Google SERP, and people will visit it instead of going elsewhere. Simultaneously, you can use social media to forge brand awareness and get in direct touch with potential customers.

Furthermore, creating an engaging social media post costs nothing but your or your employee’s time. If you get a viral topic on a subreddit with millions of users, you will get better metrics than paid channels.

3. Investing in Employees

Employees are the backbone of your business, and if they are not motivated, you will struggle to get good results. A stable salary is not the only thing you can offer them. Specialized training will help them learn valuable skills they can use in life. The best outcome is to retain employees that utilize training to grow professionally and contribute more to your business’s longevity.

However, even if you are satisfied with how things are, you should consider additional training like cybersecurity. 82% of data breaches involve human error and are preventable. Moreover, putting customers’ data in danger can irreversibly damage your reputation.

It’s best to seek professional help to identify the best cybersecurity training. Maybe your employees need to secure their BYOD devices or learn about business account security using a professional password manager.

Simultaneously, everyone should learn to identify Phishing emails and how to upload information to Cloud in an encrypted form. Cloud computing has been gaining traction for quite some time, and if your employees learn how to utilize such services securely, you can avoid building and upkeeping expensive server networks buffing your network security at the same time.

Final Words

Admitting and learning from mistakes will be one of the most valuable lessons. Some unavoidable mistakes come from miscommunication and human errors, such as inputting the wrong data in an excel sheet. Others, like cyber incidents, can be neutralized by preparing beforehand.

Ultimately, it’s about identifying possible risks and implementing solutions before accidents happen. Moreover, standing up to your wrongdoings conveys an image of responsibility, which is the best outcome of the worst situation.

Why You Shouldn’t Pause Marketing in a Recession

You’ll be well aware that there is currently a global cost-of-living crisis. Most countries are approaching recession (if they’re not already in one) and it’s projected that none of us will really be much better off until late 2024 at least.

It’s understandable that you might be thinking of pausing your marketing during this recession. You could be doing this to cut your own internal operating expenses, or you could be doing it because you don’t have faith in customers being able to continue purchasing your products.

But this is a mistake in your thinking.

Here’s why…

Customers Are More Price Sensitive​

During a recession, customers are much more price sensitive. As they have to start watching their spending a lot more, they naturally turn to deals.

If you continue to market and advertise your products or services, you can gain a competitive advantage. By positioning yourself as an affordable option, not only will your customers be more willing to purchase repeatedly from you, but will be more likely to recommend you to others they know. This is because people want to help the people they care about get by during economic uncertainty.

You likely already know that word-of-mouth marketing is king. Tapping into this during a recession will not only help you to survive it, but could potentially offer you a level of revenue you hadn’t even experienced pre-recession.

If you’re smart with your marketing and your pricing, your business will thank you.

Your Competitors Will Be Slowing Down

So because of the points we’ve already discussed surrounding recession, the worries of spending money on marketing is not just in your mind. Your competitors will be worrying over the same things.

It’s almost a guarantee that half of your competitors are going to slow their marketing down throughout this recession, because they’ve got it backwards in their head about what they should do.

If you’re lucky, all of your competitors will be slowing down.

So maybe you should too, right?

Wrong!

If all of your competitors are slowing down, this is a fantastic opportunity for you to further double down on your marketing.

Don’t underestimate the increase in market share you can make by doing this. If customers are finding that your competitors can’t keep up with supply, or aren’t showing up in their feeds often enough, they will quickly move on.

And if you’re there, waiting to invite them in with open arms, they’ll jump at the chance. Especially if you’re pricing in a way that helps them while still turning around a profit for you.

Mobile Usage Is At An All-Time High​

A recession does not stop users from being on their phone all of the time. In fact, it doesn’t even stop them from spending, it just reduces it.

So a recession isn’t really enough of a justification to stop your marketing, since your users can still be more easily reached than ever before.

If they see an ad or your posts enough on social media, or if they receive emails from you into their inbox on a regular basis – they are likely to purchase your products or services.

Your customers do not become immune to good marketing during a recession. They just become more hesitant.

By continuing your marketing, but focusing on valuable content as well as astute repricing practices, you’ll still make sales and could even grow your audience base.

Brand Awareness and Customer Loyalty Becomes More Important

Brand awareness and customer loyalty is important to a business in any period, regardless of the economic conditions of the market.

But in a recession? They become MUCH more important.

By increasing your marketing efforts throughout a recession, as we’ve discussed, you can increase your brand awareness and bring on new customers as your competitors will be slowing down.

But what about the opposite? What if YOU’RE the business that’s been slowing down?

Well, it’s not good news, unfortunately.

Regardless of your current popularity, sooner or later your business will decline in brand awareness. By not showing up and being seen to your customers, eventually they’re going to forget about you and focus on their competitors.

This also means customer loyalty decreases during this time.

What’s the consequence?

It’ll be harder for you to regain market share once the economy improves.

Think about it. Customers were loyal to your business, until you stopped showing up and weren’t helping them with your pricing models. If they were loyal to you, they’ll be loyal to the competitors they replaced you with.

Except your competitors never stopped helping them and showing up, so now they have no reason to switch back.

This is not good. You thought you were doing best for your business and swallowing consequences in the short-term, but actually this is more likely to result in consequences in the long-term.

Not many businesses can swallow long-term consequences. Would you really want to risk it?

Customer Behaviour and Preferences Shift​

Customer behaviour and preferences shifts all the time, even if its slower in some industries than another.

In a recession, this is doubly-true and can be observed very soon into the event.

Customers move towards better pricing as we’ve already discussed, but they also move more towards being loyal to a brand.

This is because in a state of economic uncertainty, they naturally like to reduce the uncertainty they face personally. A big part of this is choosing one brand for a particular product or service, and then using them as regularly as they need to.

What else does customers want during a recession?

More money!

So there’s an opportunity here for your business to conduct paid surveys and more market research in general, to tap into the shifts in behaviour and preferences amongst your customers in real-time.

Not to mention if you offer them a small sum for their time in a survey, you’ve not only got actionable information from pre-existing customers, but you’ve expanded upon that customer loyalty by giving them money. If you’re lucky, they’ll give you that money back by buying products with it, meaning you’re gaining more than you’ve lost.

By staying engaged with your target audience and remaining top-of-mind, you can not only weather the economic downturn but emerge from it in a stronger position

Now Is the Time to Ramp Up Your Marketing, Not Slow Down​

A recession is scary for consumers and companies alike. We understand that. But, unfortunately, it is not the opportune time to slow down on your marketing. In fact, you stand to lose far more if you slow down marketing during a recession, due to the long-term consequences this can result in.

Ramp up your marketing with an affordable agency that has the know-how to keep your business front-and-center of your customers’ minds and give them valuable, consistent content.

Web Design Concepts You Must Learn in 2024 and How to Apply Them

Perhaps the most effective tool you have for changing consumer behaviour is good design. Certain web design ideas can entice customers to buy more of your goods and services and spend more money.

Here are some numbers to support that:

  • 75% of people use a company’s website design to determine its legitimacy.
  • If a site’s content cannot show well enough on smartphones or the appearance was unappealing, eight of 10 users would quit using it.
  • When asked which visual components on a corporate website they appreciate most, 40% of respondents replied photos, 39% answered colour, and 21% indicated video.

In 2024, pay attention to how to satisfy your customers’ wants and keep them happy with your website design. You can turn leads into purchases by delivering an exceptional user experience consistently!

We will talk about current web design trends in this post so you can know which ones to follow, match the higher expectations of your visitors, and improve the usability and appeal of your website.

Before We Proceed…

Trends change and even come back stronger than before. There are some, nevertheless, that endure for a long period and to which everyone who wants their website to be successful should adjust.

A Well-Maintained and Current

Did you know that 94% of a website’s first impressions are based solely on its appearance? Of course, this does not imply that you should obsessively monitor every new collection of trends in web design for each new year and constantly change your website to reflect them. It is more important to be careful not to undervalue the importance of website design since you will lose a ton of clients if you do!

That is a lot if you take care to make your website look polished and well-maintained. Consider that visitors can tell the difference between a webpage that has not been updated in ten years and one that complies with modern web design guidelines.

Incredibly Quick Website

One of the primary factors that discourage visitors from engaging with a website further is related to slow loading. If a mobile website takes longer than three seconds to load, 53% of visitors will quit, according to Google Consumer Insight. Furthermore, it transpires that this issue results in a revenue loss of up to $2.6 billion annually.

Contrary to popular belief, creating a fully responsive website fast and affordably is not as tough as it might seem. For instance, regardless of the package you choose, any website produced via the top 10 website builders is instantly responsive.

5 Design Forms of Websites That Will Be Popular in 2024

Keep up with trends to meet the always-evolving requirements and wants of modern users, whose expectations are rising. This entails functionality, beauty, and usability while also benefiting your company.

The main website design concepts you should pay attention to are listed below:

1. High Accessibility of Websites

In 2024, the emphasis will be more on attending to what consumers need and want, with a larger emphasis on accessibility, as per James Thurlow-Craig, managing director but also chairman of the UK’s top web design studio, Create. This means that your website will need to be optimized for non-keyword input methods like voice recognition, voice control, and virtual reality.

Users should be able to find the things they desire and complete the checkout process as quickly and easily as they can. This is what is meant by a wonderful user experience: a straightforward user interface created with the needs of your target audience in mind.

Here are some ideas for improving user accessibility on your website:

  • Use headings to arrange your content’s structure and make it easier for users to navigate.
  • Provide accurate alt text for photos so screen readers may be used by individuals who need to understand what the image represents. Additionally, this is crucial so that users will at least understand the significance of the image in the event that it does not load in time.
  • Use illustrative anchor links to explain to users where the link will take them.
  • Be careful when choosing colours. Reading the content on your website may be challenging for persons who seem to be colour blind or have other colour deficits.
  • Make your website voice-search and voice-command-friendly.

2. Chatbots

Before contacting a live professional, 81% of customers try to resolve product-related problems, based on the Harvard Business Review. A knowledge base would be used by 91% of respondents if it could meet their demands.

Given the correct tools, today’s tech-savvy consumers genuinely want to help themselves. Because of this, 90% of clients around the world anticipate firms to establish an online self-service gateway.

In addition to having a specific page for FAQs, it is helpful to incorporate chatbots into your website design. Chatbots can be used to create leads, separate cold leads from the ones who are willing to convert and move leads through the sales funnel in addition to quickly answering customer care questions.

By including them in your 2024 web design, you may enchant users and provide them with the quick interaction and response they expect from companies and organizations today.

3. Flat Design

A simple style known as “flat design” is frequently employed in user experience design and interface. To make websites and apps more responsive and load quickly all over a variety of screen sizes, it combines flat iconography and two-dimensional shapes.

The flat style places more emphasis on use, simplicity, and functionality. This is how:

  • To convey visual clues, it makes use of vivid colours.
  • The flat design utilizes two-dimensional vector drawings to portray items rather than lifelike photographs.
  • The simple design avoids sophisticated textures like gradients and drops shadows in order to keep texture usage to a minimum.
  • Flat design avoids using fancy typefaces. Only use straightforward sans-serif fonts since they load quickly and are incredibly easy to read.

Visual trickery like invisible navigation bars with few buttons, simple silhouettes, and sparse features are other important components of flat design in addition to using straightforward shapes.

Minimalism will not be synonymous with black and white in 2024. The layout will become more experimental while remaining natural and straightforward, according to designers.

4. How Important Colour Theory Is

Utilize visual components, such as colours, and other to make your site’s design more emotionally appealing to your visitors.

You might use the so-called “colour theory” to assume charge of the colour scheme of your site design theme. This is a fantastic approach to reinforce your message and persuade visitors to act right away.

People evaluate goods within 90 seconds of first viewing them, and 90% of that assessment is based only on colour, according to QuickSprout. The worth of your company’s brand and website will be seen differently by your audience depending on the colours you choose for them.

There are numerous ways to employ subdued colours to evoke certain emotions. For instance, your website may utilize vibrant colours to inspire elation and enthusiasm while also encouraging users to buy.

There are approximately 10 million colours available, which is a concern. So how do you choose the ideal colour scheme for your website? The following hues will be popular in 2024.

You might also want to think about creating your site’s colour scheme and design around the following nuances:

  • Luscious red
  • Digital lavender
  • Verdigris
  • Tranquil blue
  • Sundial

Understanding colour theory is crucial if you want to create the ideal colour schemes for your website in 2024. It will assist you in conveying the appropriate emotions and a story. Relying on the narrative you wish to convey to your audience, you can elicit various emotions.

5. Additional Interactive Components

Make your website fascinating and aesthetically appealing in order to capture users’ attention and persuade them to explore it. There are numerous ways to increase the interactivity of your website. However, the trends for 2024 are micro-animations and intelligent videos.

Micro-animations can help direct visitors’ attention to important content or lead them to subsequent action. It is a wonderful approach to inject some humour into your design.

Dynamic scrolling is one way that micro-animation can be used. It enables you to narrate a tale while visitors browse around your website. As you take consumers on a trip, it has the power to enthral and truly engage them. In contrast, video backdrops can make your website come to life.

Statistics contradict certain experts’ claims that adding videos will hurt your website’s performance:

  • Users stay 88% longer on pages that contain videos than on ones without them.
  • Conversions can increase by 86% with video.
  • Websites featuring videos rank higher on Google.

Videos are a terrific way to introduce yourself, you can make a video online to describe your services, and explain what visitors may anticipate from you once they get on your page. Videos and animations, however, can consume a lot of bandwidth. Therefore, you would not want to sacrifice the speed at which your website loads in lieu of animated graphics or video.

Find a middle ground between a visually appealing and entertaining website and one that is useful and loads quickly.

Final Thoughts

Giving visitors a web page that prioritizes them is the sole emphasis of the developments that will be prominent in 2024. Customers are finding it more and more difficult to overlook non-responsive websites with old designs. They now demand websites that are not only responsive to all devices but also truly pleasant to use and aesthetically pleasing.

Users’ most fundamental requirements must be met, or you risk losing them. A good and up-to-date website is a commitment that will immediately pay off, for instance in the shape of more regular repeat business.

By following trends in 2024, you can undoubtedly elevate your website design. Consider adopting a flat design for a quicker loading time, optimizing it for voice search, and adding chatbots for a rich UX. Additionally, you can achieve this by using the proper colour scheme to persuade visitors to convert and by including interactive features for a more engaging website.

By combining the appropriate features and colours throughout your site, web design specialists will collaborate with you to assist you to reach your business and marketing goals if you hire them.

Therefore, consider which tendencies your website already follows, which you still need to adopt, and which you don’t. Your website’s design for 2024 can be easily decided if you prioritize user comfort and experience.

What are User Personas and Why Are They Important

A large handful of social media platforms.

Billions of users.

3-5 posts a week to put out across all of those platforms.

MILLIONS of competitors and accounts in your niche regularly posting.

How on Earth are you going to speak to the right people and float past the competition?

What is a User Persona?

A user persona is a template of your ideal customer. This could be based on a prospective target audience or an amalgamation of a few pre-existing customers.

They are a great way to optimise your blog posts for SEO as well as your social media posts. By following a user persona, you’ll have more chances of holding their attention for longer. This is good, because it increases user dwell time on your website; a key metric for SEO in 2023.

Usually, a user persona will have a Name, Job Title, Industry, Goals/Objectives, and Challenges sections, amidst more.

Why is a User Persona Important?

A user persona is used to get an idea of a specific customer in mind. This helps with targeting people that fit the persona across all of your copy and content.

Marketers and sales teams often find that by having a particular persona to target, their writing and marketing efforts end up being tighter, more focused, and often possessing a greater ROI. In fact, one of the top tips for making creative content is knowing exactly who you’re speaking to.

They help an internal team to synergize their marketing efforts by focusing on speaking to the people most likely to buy something from the business.

The result?

A much greater ROI for your time and money spent across your marketing channels and a more confident team of creatives behind your brand.

Nautilus named PPC Marketing Specialists of the Year 2022!

We are delighted to announce that Nautilus Marketing has been announced as PPC Marketing Specialists of the Year 2022 in the Corporate LiveWire Innovation & Excellence Awards 2022!

The Corporate LiveWire Innovation & Excellence Awards 2022 celebrate the success and achievements of firms and individuals that have taken an innovative approach to demonstrate exceptional business performance.

Here at Nautilus, we are feeling extremely proud and honoured to be named the winner of the PPC Marketing Specialists award and to share our excitement with other exceptional businesses in the marketing world.

Seeing first-hand how our digital expertise and commitment to our clients has helped and continues to help, many businesses prosper online has given us great happiness and pride.

This reward is the perfect reflection of the hard work our Nauti Nerds put in on our PPC campaigns and we are proud that our efforts are recognised globally.

We would like to thank our amazing clients for their incredible support since our success comes from them, and it will never fail to make us feel excited to be noticed with such awards.

Why SEO Migrations are essential when building a brand new website

Introduction:

If you’re moving your website to another server or host, you’ll need to migrate it. The migration of a website must be done very carefully since if anything is overlooked, there may be a substantial loss in web traffic due to lost search positions.

Your recovery plan may take some time to fully kick in depending on how much the search engine ranking signals have been affected. And typically, it’s a lot harder to climb back up in rankings than it is to lose rankings.

The good news is that you can avoid all of this by performing an SEO migration whenever you set up a new website!

Why You Need SEO Migration

Suppose you have a website receiving a lot of traffic leads conversions and raking high on keywords, ultimately resulting in good organic traffic. Still, you are looking at rebuilding it and giving it a new look. In that case, you definitely need SEO migration because you have seen good results with the content you have on there already.

SEO migration, in short, includes moving all the existing content, which consists of all the text on your website, over to the new website.

This is important because the text is what helps you rank high on searches, as it includes the keywords. You can, however, add extra content if you want to, but our advice is always to keep what was already there if it was performing well previously.

Many businesses overlook SEO migration simply because they have never heard of it and do not understand its impact on their website and business as a whole.

SEO migration might not be needed in some cases if your keywords are not ranking as high and you are not receiving organic traffic. In that case, you can start from scratch.

However, SEO migration is a must if you have a website that is doing well. Marketing agencies will always be cautious of these provisions.

For example, we will always run a website through SEMrush to check how well the rankings are doing and traffic and if it is worth doing SEO migration when we are set with the task of migrating websites.

What Are the Risks of Not Doing an SEO Migration?

There are severals risks that result from not doing an SEO migration. Here are the most important ones to keep in mind.

Drop in Rankings (and traffic!)

Launching a new website with no SEO migration or SEO understanding will ultimately lead to a drop in traffic and rankings. This will be extremely damaging for most businesses, especially to e-commerce stores with thousands of pages.

Even service-based companies can be heavily impacted as they have separate pages of their services as well.

Conversions Start Decreasing

Conversion can be a tricky thing and often it can be difficult to ascertain why a customer may not be converting on a page that used to convert all the time.

When migrating to a new site, this can cause minor changes to the way the site appears – which could be the difference between a user converting or not.

You should be consistently testing whether your web pages are converting, and working to make them convert better as much as you can.

Broken Internal Links

There are SO many websites with a bunch of broken internal links. This is a big thing to keep in mind when performing an SEO migration. When an internal link is broken, your user will be taken to a 404 page when they click it.

As attention span is shorter than ever, this will likely result in them deciding to move on from the site – meaning you lose the customer unnecessarily. An increase in broken links is common following an SEO migration, which is why it’s crucial to work with developers that possess a good attention-to-detail.

Don’t Rush an SEO Migration

SEO migration is definitely something to keep in mind if you are looking to rebuild your website. It will not only save you the headache, but it will also save you a lot of money and potential leads and traffic.

Always speak to an SEO agency if you are looking at rebuilding your website, they will be able to advise you best and help you through the SEO migration process.

As a full-service agency, we will make sure to check the number of pages you are ranking for first because we know the impact it can have. Web developers  who are not part of a full-service agency, will always overlook these things as they do not understand SEO and only focus on web development and design.

So since you’re here, and you’ve read until the end. Why not book a discovery call with us? We’ve handled tons of SEO migrations in the past, and we’d be happy to do the same for you.

Have a listen!