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How Much Does SEO Cost?

Understanding SEO and the Cost

Search Engine Optimisation, or SEO, is an integral factor in the success of any business in the present digital age. However, many business owners often find themselves questioning, “How much does SEO cost?” Answering this question is not as straightforward as it may seem because SEO costs can vary greatly based on several factors such as the size of your business, your marketing goals, the SEO firm’s expertise, and even your geographic location. Regardless, it’s vital not to undervalue SEO because quality SEO work can significantly improve your site’s traffic and consequently, your bottom line.

Typically, SEO pricing models include a one-time charges, monthly retainers, hourly rates, or project-based rates. The SEO cost per hour can range from around £50 to over £300. For the monthly retainer model, businesses may pay anywhere from less than £500 to over £5000 per month. There are also project-based SEO costs, where businesses generally spend between £1000 and £30,000 based on the project’s complexity. SEO audits, which are critical in identifying and fixing issues affecting your website’s performance in Google search results, can also add to the total SEO cost.

The wide range of SEO prices is due to the fact that no two websites are the same, and each requires a different amount of work. Some websites may need a complete design overhaul to become search-engine friendly, while others might require minimal changes. There’s also a considerable difference between local SEO prices and national or international SEO costs. Furthermore, SEO is a field that is continuously changing because the algorithms that search engines like Google use constantly evolve, implying that businesses have to be prepared for possible changes in SEO costs.

When contemplating how much you should set aside for SEO, it’s essential to consider your marketing goals, industry, competitive landscape, and the SEO firm’s expertise. Remember, a crucial part of SEO is getting the optimal results, which includes ranking higher in search engine results, generating quality traffic to your website, and ultimately, boosting your ROI. Ask yourself, “How much value can SEO bring to my business?” With this in mind, you can adequately budget for SEO based on the potential return on investment, rather than looking solely at the cost.

The Nitty Gritty of SEO and Its Pricing

In this era where digital presence is paramount for a thriving business, understanding the nuances of SEO and its pricing is indispensable. SEO, or Search Engine Optimisation, is an essential service that businesses rely on to improve their online presence and visibility on search engines such as Google. When discussing SEO pricing, the cost varies significantly depending on the design and need of the business. Large corporates with hundreds of employees may demand a much higher and comprehensive SEO service than small online shops.

Many factors influence SEO pricing. It’s not merely about purchasing a service, but tailoring an SEO strategy that meets the specific needs of your business. The cost of SEO services is based on multiple factors, and what you might pay completely depends on your business requirements.

Most SEO services are customised to match the unique needs of the client. The size of the business, the type of website, the state of SEO, the industry, the business targets, and the competition all play a significant role in defining the SEO pricing. For instance, a brand new website may require a detailed SEO setup, which will necessitate higher costs. On the other hand, a well-established website might only need slight optimisations in design and content.

For small-sized businesses seeking exposure on Google and other search engines, executing SEO services might come at a reduced cost. While large enterprises trying to bring in a large volume of traffic from diverse sources may incur substantial SEO pricing. Again, different SEO agencies offer different pricing models. Some have standard plans, whereas others offer custom solutions based on the scope and objectives of your SEO project.

SEO is not limited to just website optimisation. It includes other aspects such as creating quality content, backlinking, keyword research, and creating a foolproof strategy. Future adjustments and optimisation measures should also be taken into account when calculating SEO pricing. The design of your website also plays a significant role in SEO. If your design is not optimised for the web, then SEO potential is lost, which would lead to higher costs for improving the design.

The SEO pricing also differs with varying levels of service. A basic SEO package might only provide keyword research and optimisation, whereas a comprehensive package may include an extensive variety of services such as link building, content writing, and even managing social media pages. Businesses with many employees might require a more intricate SEO strategy and thus, a heftier pricing package.

Understanding the nitty-gritty of SEO and its pricing is essential for any online business. SEO pricing is not a straightforward concept. It is derived from several variables that differ from one business to another. While choosing an SEO service, remember that the lowest pricing is not always the best, and the most expensive one does not necessarily guarantee the best results.

Ways to Determine SEO Budget

Determining the right SEO budget for your business can be a daunting task. The idea of setting aside a certain portion of your budget for SEO strategy can seem like a huge undertaking, especially if you’re unsure of the potential return on your investment. However, an effectively planned SEO strategy has the potential to significantly increase your business’s online presence and leads, making it a crucial aspect of digital marketing. The cost of SEO can vary greatly, but there are ways to provide a logical estimate of your business’s SEO budget. Firstly, understanding the complexity of SEO and the numerous factors that influence this cost is crucial.

SEO is not just about optimising a website for search engines; it’s a comprehensive process that includes an extensive range of tasks such as SEO audits, site architecture optimisation, content creation, and backlink acquisition. Incorporating this into your company’s marketing strategy requires a team of SEO professionals who are proficient in these areas. This team will play an integral role in setting and executing your SEO strategy, and their expertise will greatly impact the pricing of these services. Secondly, a business needs to evaluate its digital marketing objectives, target audience, and industry competitiveness. These factors will heavily influence the cost and dictate the amount of intensive SEO work required. Another significant factor that influences SEO pricing is the scale of your business. Bigger organisations, which have a larger website, will naturally need a more extensive SEO strategy, which could increase the cost. Additionally, the quality of SEO audits provided also impacts the cost of SEO. Comprehensive audits that thoroughly investigate all aspects of a website’s current SEO performance can be more expensive, but they provide valuable insights that could yield substantial results in the long run.

Keep in mind that effective SEO is a long-term strategy and not a one-off task. Therefore, it’s important to evaluate its potential return on investment. A well-executed SEO strategy can drive consistent, high-quality leads to your business, making the investment worthwhile. Moreover, it’s essential to consider that a cheaper service might not always be the best value. The quality of the SEO service provided is directly linked to its price. Higher-priced providers often have more industry experience, a larger team, and more specialised knowledge, offering you a higher chance for success in your SEO endeavors. Remember, Nautilus Marketing is here to guide you. We can help you establish a comprehensive SEO strategy tailored to your business’s unique needs and provide premium services that ensure quality leads and improved online visibility. Determining an SEO budget can be a complex process, but with careful planning and consideration, you can manage the cost and ensure the maximum return on your digital marketing investment.

Developing a Budget for Local SEO Strategy

Establishing an effective budget for your local SEO strategy is a worthwhile pursuit, integral to any business. Identifying the amount needed to allocate towards SEO services can often be a daunting task, especially for businesses new to the world of digital marketing. The complexities involved in implementing an efficient SEO strategy require careful consideration and assessment of several factors.

For instance, the scope and size of your business typically dictate the budget towards your SEO strategy. Larger businesses with a broader customer base would typically require a more substantial SEO budget, given the higher degree of tasks and complexities involved. On the other hand, a smaller, local business might require a smaller budget. Thus, understanding the nature of your business properly can offer useful insights into what your SEO budget should ideally look like.

Another crucial factor is the level of competition in your business segment. If your business operates in a highly competitive sector, a substantial investment towards SEO services may be required to stand out among the competition. This would essentially entail investing in high-quality SEO services capable of boosting your search visibility and driving more leads to your business.

The expertise available within your team is also an aspect that could influence your SEO budget. If you have in-house SEO expertise, you might be able to save some of your budget by minimising external SEO services. However, if your team lacks necessary SEO proficiency, leveraging the skills of an SEO agency becomes inevitable.

Setting clear objectives from your SEO strategy also aids in defining your budget. Here, you might need to examine factors such as the anticipated number of leads, the expected increase in website traffic, and more importantly, a rise in conversions. All these objectives call for meticulous planning and allocation of resources, which is where having an established SEO budget becomes handy.

It’s also worth considering the time frame within which you expect to see results. SEO is a long-term investment; meaningful results take time to manifest. Therefore, ensuring a consistent budget flow would be critical to maintain momentum of your SEO efforts.

The most important, however, is to get value for the money spent on your local SEO strategy. This would involve choosing an SEO agency, like Nautilus Marketing, renowned for delivering excellent SEO services which can significantly drive your business forward. The years of experience and tested expertise of Nautilus’ professionals help in devising an SEO strategy that guarantees optimal results.

In conclusion, establishing a budget for your local SEO should ideally be a meticulous process, considering various factors such as your business’s size, the level of competition, the need for an SEO agency, and the specific objectives in terms of leads and conversions. Investing wisely in your local SEO strategy holds the key to boosting your digital presence and overall business growth.

The Different SEO Pricing Models

In the realm of digital marketing, comprehending the various pricing models for SEO services can significantly impact a business’s online performance. A pricing model essentially guides how these services are billed, with seo pricing being a crucial aspect for marketers to factor in.

Let’s navigate the SEO labyrinth together, by examining the distinctive seo pricing models that have been demystified by leading agencies like Nautilus Marketing. We will dive into why SEO prices fluctuate, the variety of rates on offer, and what these SEO services entail.

The first model to consider is Monthly Retainer. This involves the client paying a fixed fee each month in exchange for a plethora of SEO services. These can include keyword research, competitor analysis, and reports on website performance. This pricing model is most suitable for businesses seeking long-term benefits from their SEO investment.

Another common SEO pricing model is the Project-Based model. The total cost is calculated based on the project’s scope and complexity. This model is often utilised when a specific, well-outlined SEO task needs to be completed, such as redesigning a website for better search engine visibility

Next in line is the Hourly Consultation model. As the name suggests, the client is billed per hour for the consultancy provided by the SEO expert or agency. This model is usually adopted for short-term projects and immediate tweaks in SEO strategies or troubleshooting SEO-related issues.

The Performance-Based SEO pricing model is also gaining ground. This model associates cost with the achievement of specific SEO goals, such as reaching the first page of Google search results. Such a risk-reward dynamic can often result in a win-win situation for both the client and the SEO provider.

Last but not least, businesses could opt for à la Carte. This model allows clients to choose the SEO services they specifically require, with prices determined based on the selection. It offers flexibility and is ideal for businesses with specific SEO needs.

Overall, the right SEO pricing model is contingent on the business’s precise requirements, budget, and the marketing goals they aim to achieve. This is because each of these models entails unique attributes and delivers varied results based on multiple factors including market competition and Google’s ever-evolving algorithms.

It is recommended to meticulously explore each SEO pricing model, and perhaps even seek professional guidance from SEO experts to understand which model would optimise your return on investment. SEO pricing, therefore, should not be perceived as an expense, but an investment that can yield lucrative returns when leveraged effectively.

Note that as Google continues to redefine its search algorithms, the price of SEO services is likely to fluctuate. Simultaneously, the approach to implementing SEO strategies will also have to be revised consistently by marketers to stay ahead in the game. Therefore, keep your SEO pricing flexible, adaptive, and always in sync with the latest market trends and Google updates.

SEO Services Cost Structures and SEO Packages

When it comes to digital marketing strategies, SEO services have become an integral part of propelling businesses to success. Understanding SEO and the cost associated with it forms a vital component of any company’s budget. SEO services are provided by most digital marketing companies, typically referred to as an SEO agency or an SEO company. The charges to optimise your website for search engines vary with different SEO agencies, primarily based on the level of service and the depth of strategy required.

An essential aspect of the SEO cost structure relates to the SEO packages offered by SEO companies. These packages are diverse and designed to accommodate specific needs of various businesses. Each different SEO package will reintroduce you to a unique set of services, and, consequently, the cost varies with every package.

With the help of Nautilus Marketing, you’ll gain a better understanding of how much SEO services cost. SEO cost structures are typically based on three different SEO pricing models: hourly consultation, project-based, and monthly retainers. These distinct pricing models can significantly influence your overall SEO budget. Therefore, it becomes crucial to select the appropriate SEO package.

The hourly consultation model is primarily used when you’re only seeking advice or recommendations. You’re billed an hourly rate for consultation and strategy advice. Project-based pricing is often utilised for single, standalone SEO projects. The cost is generally determined beforehand based on the project’s complexity and scope. Lastly, monthly retainers are for those who want an ongoing SEO campaign. This model provides continuous support and updates to your SEO strategy.

When it comes to determining SEO budget, the challenge comes in deciding which SEO package is the most suitable for your business and aligns with your budget. Developing a budget for a local SEO strategy often requires an in-depth understanding of your company’s marketing objectives and the target audience. Always remember that cost-effective should not symbolise cheap. It would be best if you always considered the return on investment when assessing the rates of an SEO package.

While Google provides free search engine services, the competitiveness of the digital market necessitates professional SEO services to ensure your website ranks high in search results. Nautilus Marketing, an expert SEO agency, offers a variety of SEO packages that are cost-effective and equipped with tailor-made strategies to improve your website’s online presence. Remember, SEO is not a cost, but an investment.

It’s important to understand SEO services, its cost structures, and SEO packages in-depth. From fostering organic traffic to improving brand visibility, the benefits of SEO are plentiful. Regardless of the rates, these services are fundamental to your business, and their influence on your bottom line cannot be underestimated.

What does Affordable SEO Look Like?

As a digital marketing professional, you’re likely familiar with the process of SEO, a significant component of modern marketing strategy. But when it comes to affordable SEO, what exactly does it entail? Here at Nautilus Marketing, we’ve assembled a comprehensive outline to help you grasp what reasonable SEO cost looks like.

Firstly, one must understand that SEO (Search Engine Optimisation) is an organic search method aimed at improving a website’s visibility and ranking on search platforms like Google. The rates of SEO services can vary widely, which is why it’s critical to be aware of the average SEO prices. It helps set a realistic expectation for your SEO budget.

So what does affordable SEO look like? Generally, it includes services like keyword research, SEO audits, content creation, and progress reports. It’s essential to remember that affordable SEO doesn’t mean cheap or low-quality work. Instead, it suggests a balanced approach, where the SEO cost offers a meaningful return on investment.

The first aspect of affordable SEO you might encounter is the SEO packages. SEO firms offer their services in packages, encompassing different elements of SEO strategy at varying prices. It typically includes monthly packages to accommodate diverse business requirements and budgets. When looking at the cost of these SEO services, do consider the value you’re getting in return.

Another critical aspect to look at while assessing affordable SEO is the SEO audits. An SEO audit carefully reviews your website to identify areas of improvement and devise a plan to fix any underlying issues. For instance, it can reveal issues affecting the site’s rank on Google. Note that high-quality audits aren’t always cheap, but they’re an integral part of any affordable SEO prices range.

Your digital marketing plan has a profound impact on your SEO strategy. It also influences the resources and time needed to implement an effective SEO campaign. Hence, when considering the cost of SEO, factor in the potential impact of each service on your overall digital marketing strategy. This approach allows you to make more informed, cost-effective decisions.

Affordable SEO services look different for every business. It depends on your specific needs, the complexity of your website, and the market competition. It’s about finding a balance between the cost of SEO and the value it brings to your business. Remember, the goal of SEO is not just to rank higher on Google but to also drive higher-quality traffic that boosts your bottom line.

Nautilus Marketing is here to lend a helping hand, offering affordable SEO that aligns your digital marketing efforts with your business goals. Contact us today to learn more about our SEO packages and rates, and let us show you how effective SEO can significantly enhance your business growth.

Impact of Cheap SEO and The Cost of Quality SEO

In the modern world of digital marketing, the question,“How much does SEO cost?”, is often asked. It’s understandable – SEO can be seen as a somewhat enigmatic concept, shrouded in mystery. For those who seek to understand it better, and for those considering utilising SEO services, it is crucial to understand both the impact of cheap SEO and the cost of quality SEO.

Cheap SEO tends to have its pitfalls. If it’s too good to be true, it probably is. Cheap SEO may present itself as a seemingly cost-effective solution, but often lacks the comprehensive approach necessary to fully optimise a website for Google’s constantly shifting algorithms. Even though these low-cost services may initially appear attractive, they often employ one-size-fits-all strategies that lack customisation. This could have repercussions for your site’s online presence, and, in the worst-case scenario, can lead to penalties from Google.

Quality SEO, on the other hand, involves a more thorough, bespoke approach. This strategy ensures that your website’s visibility on Google is increased organically and sustainably. While the initial cost may be higher, the return on investment tends to be far greater in the long run. This goes beyond merely boosting your ranking on search engine results pages (SERPs) and extends to increasing your brand’s overall digital footprint. The meticulous attention to detail provided by quality SEO guarantees an improved user experience, leading to higher conversions, a better rate of client retention, and more profitable results overall.

Requirement for quality SEO services has been on a steady incline in the realm of digital marketing. Thus it is safe to reckon, the cost of quality SEO is well-warranted. While it is inarguable that cheap SEO offers an economical solution, the costs can add up over time, especially if your website needs a significant amount of improvement to meet SEO0 standards. Ensuring that your SEO strategy is tailored to your brand’s specific needs and objectives will yield more sustainable and profitable results.

At Nautilus Marketing, we champion the cause of quality SEO. Our team prides itself on its comprehensive knowledge of Google’s ever-evolving SEO algorithms. We also understand the tangible impact of providing our clients with customised SEO solutions. We are firm believers in the idea that no two businesses are alike, so why should two SEO strategies be?

So, when considering how much SEO costs, consider the potentially higher cost of cheap SEO and the ultimate benefits of investing in quality SEO from a trusted provider such as Nautilus Marketing. When it comes to your brand’s online presence, settling for less could end up costing you more in the long run.

SEO Priced Per Project

The least common pricing model is where you’ll agree to an overall price for an SEO project with a company and pay half at the beginning and half when the work has been completed.

Typically, this is used by SEO agencies as a one-off method if you have a specific SEO need.

The advantage of this SEO cost model is that you know exactly what you’re paying and can’t get hit by ‘hidden charges’, but the disadvantage is that you could slightly overpay.

Speak to the SEO professionals you’re working with to make sure you’re happy before signing anything.

What Should You Be Getting From an SEO Package?

What you get from your SEO package will depend on why your business and website need SEO. Depending on your current rankings, industry, and goals, there is some variation.

You’ll require aggressive SEO to help overcome your competition, especially if you are in a largely competitive market, which will help you stand out from your competitors.

SEO can also be utilised as an excellent tool for your target market to find you in the first place. Choosing the correct SEO package will help you reach your ultimate goal, whatever it may be.

Here’s the bare minimum that you should be getting from an SEO package:

  • Link audit and removing spammy links
  • Keyword research
  • Installing analytics software
  • Content optimising and updating your current pages for SEO keywords
  • Improving and linking the internal structure of your site
  • Editing and optimising existing content
  • Monthly reports

We offer all of this.

(Have you noticed that you’re still reading?)

If SEO’s Being Done… It Should Be Done Right

The SEO cost in 2023 depends on several factors: your requirements and what you want to achieve with SEO, project size, nature of your business, niche competitiveness, and other specific aspects.

The hard truth is that SEO is not the cheapest service out there, but it is vital if you want to see your business succeed in the digital age we live in. Finding an agency you can trust is essential for your money and time safety.

If your SEO’s being done, it should be done right.

Since you’ve made it to the end of the post, we’re confident that the SEO cost factor has put you on track.

At this point, you’re ready to start taking your SEO seriously – and get serious results back!

In conclusion, it’s safe to say that the cost of SEO services varies broadly, and there’s no one-size-fits-all answer to how much SEO should cost. Nautilus Marketing recommends consulting with a credible SEO services provider to get an accurate price based on your specific needs. While it may initially seem like a substantial investment, the results generated over time, including increased visibility, higher traffic, and more conversions, will be worth every penny.

The only thing left to do now is get in touch with an award-winning agency with the deep diving expertise to ensure your money’s well spent.

Nautilus Marketing rated as one of the top 10 Dental Web Design Companies!

Nautilus Marketing has been recognised among the 10 best Dental Website Designers in 2021 by DesignRush Marketplace.

DesignRush is a reliable online guide to finding the best professional companies and agencies categorised according to vertical and area of expertise.

After evaluating and analysing Nautilus’ performance with some of the most prominent brands in the UK & the USA, the online platform gave Nautilus a spot among the most reputable dental website design companies.

Nautilus was founded on the basis of standing out from the crowd and removing the typical agency stigma. The Nauti Nerds love what they do!

We are proud to work with some of the biggest brands across the UK and the world in a variety of different sectors including the dental and cosmetic industry.

In 2020 with the global recession caused by the COVID-19 pandemic, the company adopted an “employee first” policy, and was able to surpass a growth rate of over 200% from the previous year.

DesignRush evaluates thousands of agencies and is committed to helping brands find the best solutions for their needs. The platform has a listing that allows users to search partners based on clients, portfolios, reviews, pricing structure, and testimonials.

This recognition to Nautilus Marketing is one of many that distinguishes the agency and claims it’s excellence. Nautilus have recently also been recognised as one of the top Law Firm Web Design agencies and Construction Web Design agencies on DesignRush. If you already have your website up and running and looking to gain more traffic along with getting to that first page of Google, check out our SEO services.

7 ways to improve your B2B sales via LinkedIn

LinkedIn is the king of B2B. BUT don’t just take my word for it, check the statistics for yourself!

80% of B2B leads come from LinkedIn vs. 13% on Twitter & 7% on Facebook.

97% of B2B marketers use LinkedIn for content marketing

71% of B2B marketers say LinkedIn is part of their advertising strategy.

65% of B2B companies have acquired a customer through LinkedIn.

Sources: (Gallant, 2020Corliss, 2020Knight, 2016LinkedIn Business, 2020 & Neil Patel, 2020)

Impressive right? So what are you doing to capitalise? – The purpose of this blog is to provide some tips (7 to be specific) in hopes to offer useful advice regarding gaps within LinkedIn. These are opportunities in which you can generate clients or marginally improve your success chances. So here it is!

Seven self-help secrets of LinkedIn (say that fast…)

Step one: Direct Outreach

The most traditional and predictable tactics you can utilise on LinkedIn is the ability to directly contact potential clients. Every day, you may find it useful to set goals and look for ideal prospects or professionals that have a network of the people you serve or want to serve. Preparation is key, so ideally do some research, take notes, and use trial-and-error to collect reliable data and evaluate/compare to see which approach yields the highest conversion rate. After that, create a system but try your best to tailor it to the individual or business. After all… no-one likes to be cold called, especially from people who are sloppy enough to get details wrong or misjudge the situation.

Direct outreach works best when rapport can be established. Research, communicate and THEN develop a relationship to formulate actions and plans. You may want to reflect or keep a journal on how to improve conversations and NEVER sell right away (it makes you look desperate and come across as a spammer/robot).

Remember your goal is to have real discussions. Don’t say anything you wouldn’t say in-person to them. Be polite, be professional and be concise.

Step Two: Building Authority and Trust

As an entrepreneur involved with start-ups, or as a small established business owner you need to be tailoring your profile and content in respect of your audience and the people you wish to attract. If you treat LinkedIn like your online CV, you are wasting digital real estate. A CV is helpful for a getting job but is futile for attracting clients as it’s the wrong tool for the job.

Treat your profile like sections of a website. Highlight the key services/products, provide concise and relevant information, and do so with congruent visuals (banner/pictures). View your profile as a landing page. Remember your LinkedIn profile is the beginning of a trust-building sales funnel and in most cases the first touch point in the customer journey. Craft your LinkedIn profile so it reflects your expertise, problems you solve, what results they can expect, and how you achieve success. Recommendations, testimonials, and any other social proof of your services are advantageous.

Step Three: Maintain and Growth

You’re not running a sprint. Think of longevity. Don’t connect with people or businesses and expect a rushed hard sale to work. Archaic selling-techniques and transactional selling is counterproductive (as you will spend more time and money on acquiring new customers than retaining existing/loyal consumers).

Utilize direct communication channels such as social media or email, for nurturing campaigns and developing brand identity. Moreover, reach out via LinkedIn messenger at least one to two times per month, and make your messages highly relevant, personal and value packed. Again, this is for prospects that you have already had a previous discussion with.

Step Four: Content Marketing.

You may have noticed; the tide has changed on the type of content that is now resonating on LinkedIn. Ads and trends have evolved with technology. Pop-up ads, Newspaper ads and Television commercials have almost become obsolete. It’s all about creating engaging content with video. A few years ago, how-to’s, formal business posts, job postings and educational pieces were acceptable. Now it’s all about the personality and values.

Be a storyteller. Reflect on your own experiences and share more personal experiences. The more people get to know you, or the brand, the more credible you become. This is the key to the new era of social selling: Being authentic.

Step Five: Attraction and Engagement.

You will reap the rewards of being active on LinkedIn. Engage with your network, write posts, comment on others, like posts – it all helps with exposure and search results.

Furthermore, focus on the content and topics that you are interested in. Prepare a list of micro-influencers in your space and reach out. Creating or curating posts that share insights, experiences and expertise in your field is a fantastic way to build awareness and leads to meaningful conversations.

Step Six: Email Marketing.

A tried and tested method is: Email Marketing. It’s no secret that people spend more time checking their emails than being on LinkedIn however what you can do is gain emails through connections and add them to your database. If you are a 1st connection on LinkedIn – you often unlock their email address. Compile a list and focus hard to create relevant offers.

Running email campaigns or providing an introduction of yourself with your best content i.e. YouTube videos, blogs, graphics, achievements, etc). is an effective method of engaging hundreds of professionals.

Step Seven: Consistency.

Lastly, be consistent. Consistency provides structure and shows discipline. Without it, you will plateau and will be submerged in a sea of content. Providing frequent content is essential for brand recall. How many one hit wonders have sailed throughout the industry? Sure – they made a quick buck but those who thrive in the environment are always in the subconscious of the consumer. They are always present. Think EVERGREENS.

Consistency increases the likelihood of leads, thus conversions and improved customer engagement. Show up and speak your truth. Refer to the infamous iceberg diagram. Keep hustling because it only takes one viral video or influential person to be moved by your product/services, and the next thing you know you’ve made it.

How Office 365 can benefit your business during lockdown & Covid-19?

I joined Nautilus Marketing in April 2020, I intended to migrate from Thunderbird to Office 365 one weekend during the COVID-19 crisis, to reap the collaborative benefits which Office 365 can offer to businesses in any industry.

The COVID-19 pandemic was in full swing mid-April, I made the decision to move our mail services over to O365 one evening. The process was painless & we were back up and running within the hour.

We selected a package where we could utilise all Office 365 applications on local devices, create a team SharePoint site to share resources, knowledge, documentation & backup all of our documentation into the cloud, via OneDrive.


Office 365 is a fantastic business-oriented suite which encourages collaboration for your business with ease, there’s no need to be an ‘IT Expert’ either as Office 365 is simple to learn and straightforward to use. You’re able to access your data (providing it’s on OneDrive!) & emails from any given device, no more lugging external drives around with you. Not to mention, you’re able to set your email accounts up with two-factor authentication for extra security!

Office 365 features…


OneDrive for Business is a cloud service offered by Microsoft – OneDrive allows you to store & protect your documents & data, share them out to internal and external colleagues and you’ve got the ability to access this data from anywhere, not just on one PC!


SharePoint can be used as a single secure location to store, organise, distribute & access information from any device. All you’d need is to be given access to the SharePoint site in question & have a web browser to hand, an example of a SharePoint site in action – You store information around clients in separate folders on your SharePoint site, each of these folders contain information around the specific client & can be accessed by whomever you grant access to the SharePoint site. You’re also able to synchronise the SharePoint site into your explorer for ease of access, much like OneDrive for Business!


Teams allows for quick communication privately and in groups. You can host conference calls, catch up with your team and communicate effectively using other 365 applications.  In today’s world where we can easily source talent from anywhere in the world, getting people quickly up to speed is so important. With Teams, you can quickly get new team members onboard and engaged in the teamwork – no matter where in the world they are located.

Overall Office 365 can benefit your business massively especially during these times when we are all working remotely. Let us know in the comments if you are using Office 365 for your business.

Top 10 Free SEO Tools (with Links)

There are hundreds of free SEO tools out there, so we wanted to test and focus on the websites that we find most useful and links to add to your SEO toolbox for your clients or for your companies SEO strategy! Let’s get started


This is a great tool, Google Keyword Planner allows you an insight into how often certain words are searched and how those searches have changed over time. This can help you narrow your keyword list down to the ones you really want. You can also search for words or phrases related to your products or services. The keyword research tool will help you find the keywords that are most relevant for your business. Once you’ve found the keywords you like, you can add them to your advertising plan. Save your plan for future reference or share with your team. A great one to have in your toolbox!


Ahrefs is a great free tool for you to use, it is great to check your backlinks and see in depth data on the links and referring domains. You can see a complete breakdown of all outbound links such as:

  • Domain Rating (DR)
  • Ahrefs Rank (AR)
  • Total followed referring domains
  • Total followed linked domains
  • Estimated organic traffic
  • Number of links from the target (total & followed)


An awesome free tool to give you an in depth view on your SEO. Moz also gives detailed information on Domain Authority. The domain authority of a website describes its relevance for a specific industry. This relevance has a direct impact on ranking by search engines, trying to assess domain authority through automated analytic algorithms! Check Moz out for yourself here.


This website is not just good for SEO but any content your writing. It is ideal for creating new social media posts, podcast topics or blog articles. Simply head to Answer the Public type in a keyword and then it will bring up below you can see an example when we type in Website Design. As you can see it brings up loads of ideas for you to start creating content and what people are actively searching for!


A tool we have been using for years, Alexa gives us the opportunity to view free statistics for any website that gets good traffic. If the website gets 10 views a month you won’t get much valuable info from here but 500 a month, you will start to get good data from here.  If you want to see what your competitors keywords they are high ranking for, use this tool. This site also shows your bounce rate, the lower the better the higher… not so good!


Another free tool but it will only allow you to show one domain per 24 hours! SEO Site Checkup will give you a percentage on how well your SEO is for your website and some tips of what you can do to improve your rankings. It gives you a good audit and what needs to be changed and revised!


A new one we have been using here at Nautilus Marketing but definitely one we will be using more often. This tool is great to show your competition and compare your stats to each other which will give you a good insight into what you are doing right and wrongly in terms of SEO. Can I rank has a great interface and is a nerds dream in terms of statistics! You can also view how many people are sharing your website on social media. The opportunity tab gives great information and tips from your website giving you a time frame of how long the changes will take – giving you real information that is personalised to your site!


We all know Neil Patel is the KING of SEO and this website is a gold mine! This is another free tool for you to utilise and add to the box. Ubersuggest gives you all the usual data you would normally get from the SEO websites BUT it showcases your top-ranking pages. *Secret tip* you can reverse engineer exactly what your competitors are doing from this tool and see how many visitors they are getting, you can then use this data to put together your SEO Strategy!


Search Engine Ranking Page (SERP)  the reason you would use this tool is to see where you are ranking on Google for any specific keywords anywhere in the world! For example if we wanted to see where we are ranking for Website Design in Canada, we can use this tool to see where we are ranking without having to call people in that country to check for us. Clever! Check out Mobile Moxie.


Last but not least, a plugin, YOAST! There is a free and paid version, free is perfectly fine. It will show you how many characters are too much or too little when putting together your title tag, title description or title text. As you are doing this it will also mockup what it will look like on Google, which is fun… well for us nerds it is!

Top tip: if your website is built on Magento, here is a great Magento SEO guide for some top tips!

We hope you have found this useful if you would like to find out more about your websites SEO get in touch with us! Our nauti nerds would love to help you with your SEO needs.

At this point, you’ve heard so many creators and marketing companies talk about SEO.

SEO this, SEO that.

It’s true, SEO is crucial to your business’ chances of success online. And no, it isn’t easy. But it’s not complicated either.

Managing costs in a startup is something we’re particularly conscious of, we understand you may be dubious to invest in SEO software/professionals.

In which case, check out the best free SEO tools available so that you’re giving your SEO at least a semi-fighting chance.

(But really, you aren’t, and you need an SEO professional)


Google Keyword Planner offers insights into how often particular keywords are searched for. It also tells you how those searches have changed over time; allowing you to interpret trends and activity level; it is truly one of most comprehensive free SEO tools out there.

You can also search for words or phrases related to your products or services, giving you even more keyword options to search for.

Once you’ve found the keywords you like, you can add them straight into your advertising plan. You can save advertising plans and share them with your team, all from the Google Ads platform – allowing for an easy workflow.

You’re definitely missing out by not having the Google Keyword Planner in your toolbox.

2. SEMRush

While SEMRush is predominately a paid SEO tool, there is a free trial you can use to get as much information as you can before it’s over. Just remember to cancel the direct debit so you’re not automatically billed.

SEMRush has an on-page SEO tool that checks how well your webpages and posts are following SEO guidelines. It’ll also tell you contents that are resonating with the audience for your industry, track brand mentions, and more.

If that’s enough, it has a Market Research tab that you can use to analyze traffic to your competitors, discover keyword and backlink gaps, and unveil competitor promotion strategies.

It has pretty much everything you may need SEO-wise, basically, and its free trial gives you enough to get started provided you only need to check data out for one project. It is one of the best tools for making sure you’re doing local SEO properly. Local SEO is going to become more important in 2023 and beyond, making SEMRush even more relevant!

3. Moz

Moz is an awesome free SEO tool that can help give you an in-depth view on your SEO. While they do have a paid tool which has much more features and value, you can get by on the free services for a while.

They offer a Keyword Explorer, a domain authority checker, competition checker, backlink tool, loads of stuff.

It’s affordable pricing makes it a worthy addition to your toolkit, so if you often wonder how much does SEO cost you may be pleasantly surprised by Moz’s affordable pricing model..

Moz has a very simple UI which is helpful if you’re inexperienced with SEO and trying to learn it as you go along. The more used-to the platform you become, the more you’ll be able to do with it.

4. Answer the Public

Answer the Public is a great free SEO tool for both SEO and improving your writing! You can use it to create new social media posts, podcast topics, or blog articles.

By typing in 1-2 keywords, Answer the Public will bring up a ton of different questions that users are searching in Google related to them.

Answer the Public also displays lists of keyphrases with different prepositions for even more content ideas.

Worth mentioning that you can also filter searches by region and language, offering even more data.

Answer the Public is in equal measures a fantastic SEO and content creation tool.

5. Google Search Console

Google Search Console (GSC) is a completely free SEO tool, easy to set up, and is one of the most crucial SEO tools you need, regardless of experience level.

GSC gives you information on how Google is crawling and ranking your site, and one of the only places online you can find reliable keyword data.

You can also use it to monitor and resolve server or site load issues, helping you ensure your website maintains functionality and doesn’t lose customers through downtime.

6. Yoast

There is both a free and paid version of Yoast, but the free version is packed with information you can use on your website. Yoast is used as a plugin on your WordPress website, and will tell you how well a page or post on your site is following SEO principles.

It tells you exactly what needs to be changed to improve, making it actionable and easy to use. By having it right there to check, it also innately improves your content writing abilities to make sure you’re following SEO principles right from the off.

It is an absolutely brilliant free SEO tool and you’d be at a disadvantage by not trying it out.

7. SEO Site Checkup

If you want a quick idea of how your website or how a competitor’s website is doing in terms of their SEO health, you can use SEO Site Checkup! It is one of the top free SEO tools out there.

Every 24 hours you can search for 1 domain, so even though it’s a bit inconvenient and slow you won’t have to pay a penny to do the research you need.

SEO Site Checkup will give your searched website a score out of 100 and then a list of suggested revisions so that you have actionable insights to work with.

8. Can I Rank?

Can I Rank? is the first SEO tool out there that utilizes AI to give you actionable recommendations for improving your SEO as well as providing the data.

It is a nerd’s dream of actionable statistics! And is one of the top free SEO tools you can find.

With a simple user interface that helps you navigate a lot of different areas.

You can use it to view how many people are sharing your website on social media, gain information and tips from your website as well as a time frame on how long suggested changes will take.

It’ll even give you your competitors’ stats in a way that compares them, offering additional insights on what you’re doing right and wrong on SEO and what you can change to improve.

9. UberSuggest

This website is a gold mine and absolutely worth adding to your SEO toolbox.

By searching up a keyword, UberSuggest will display your Search Volume, SEO Difficulty, Paid Difficulty, and Cost Per Click.

It will also give you a list of Keyword Ideas and a list of Content Ideas. If you need to create content for your business, this is an invaluable tool as it helps you to come up with new content ideas.

10. MobileMoxie

Search Engine Ranking Page (SERP)  the reason you would use this tool is to see where you are ranking on Google for any specific keywords anywhere in the world! For example if we wanted to see where we are ranking for Website Design in Canada, we can use this tool to see where we are ranking without having to call people in that country to check for us. Clever! Check out Mobile Moxie.

You can use Mobile Moxie’s free tools to get some help with your SEO, but they also have some paid tools you can use for even more advanced SEO data.

Cover the Basics of Your SEO With These Tools

It’s always advisable to get an SEO professional in, but if your business is not in the position to do that – you need to make sure you’re covering at least the basics of SEO.

These SEO tools are the best free options out there for you to do so, and are all relatively easy to learn. You can use courses, YouTube videos, and blogs to learn the specific tool you choose to go with.

Alternatively, you can book a discovery call with us to see how we can help with your SEO.